Why does logo preparation matter for embroidery?
Embroidery is not printing. A machine stitches your logo with thread, following a stitch file that tells it where every stitch goes. Turning a logo into that file is called digitising, and the quality of the artwork you send has a big effect on how clean the finished embroidery looks.
A little preparation saves time, keeps costs down and gives a sharper result. This guide explains what to send, how big to go and how to adapt a logo so it stitches well.
Which file types are best for embroidery?
- Vector files: AI, EPS, SVG or PDF saved from a design program. These are ideal because they can be scaled without losing quality.
- High-resolution images: a large PNG with a transparent background can work well.
- Low-resolution images: a small JPG, a screenshot or a photo of a sign can still be used, but the logo may need redrawing first.
If your designer created your logo, ask them for the vector file. It is the single most helpful thing you can send.
What size should an embroidered logo be?
Left chest
The most common position for polos, shirts, sweatshirts and jackets. A neat, modest size looks professional and keeps the stitch count sensible.
Back
Large back logos are possible, but big areas of solid stitching are heavy and costly. For large back designs, DTF printing is often a better choice.
Caps and sleeves
These areas are small and curved, so designs need to be simple and bold.
How much detail can embroidery show?
Thread has a thickness, so very fine detail does not reproduce well at small sizes. Watch out for:
- Very small text, especially thin fonts and lettering under a certain height.
- Fine lines and outlines that may break up or disappear.
- Gradients and shading, which thread cannot blend like ink.
- Photographic images, which are better printed.
A simplified version of your logo, sometimes with the strapline removed, often stitches far better than the full version. We will suggest adjustments if they would help.
How are logo colours matched in thread?
We match thread colours to your logo as closely as the available threads allow. If you have brand colour references from your designer, send them. Remember that thread has a slight sheen and can look a little different on different fabrics, so we show the result on a proof before production.
What happens when your logo is digitised?
- We check your artwork and suggest any changes needed for embroidery.
- The logo is converted into a stitch file at the size and position you choose.
- We send a visual proof showing the size and placement for you to approve.
- Once approved, your logo is stitched and checked.
Your logo needs preparing once. After that we keep the file so future orders match. Ask whether there is a set-up charge when you request a quote, and see our embroidery cost guide for what else affects the price.
Which garments suit embroidery best?
Polos, sweatshirts, fleeces, softshells, caps and bags all take embroidery well. Hospitality teams often choose embroidered aprons and shirts, as our café, pub and restaurant uniforms guide explains. Our embroidery service page and our advice service can help you choose.
Do we supply customers near you?
We are based in Worcestershire and dispatch orders across the UK, and customers nearby can arrange local collection. See how we work with customers locally on our pages for embroidery in Kidderminster and embroidery in Worcester, or browse all areas we serve in the West Midlands.
Frequently asked questions about logos for embroidery
What file should I send for embroidery?
A vector file such as AI, EPS, SVG or PDF is best. If you do not have one, send the clearest image you have and we will tell you whether it needs redrawing.
Is there a setup charge for my logo?
Your logo needs preparing for embroidery once, and we keep it on file for future orders. Ask about set-up when you request a quote and we will include it in your itemised price.
Can you embroider or print detailed logos?
Most logos can be reproduced. Very small text or fine gradients are usually better printed with DTF, while bold shapes and lettering suit embroidery. We will tell you which method will give the cleanest result before you commit.
Will the colours look exactly the same as my logo?
We match thread colours as closely as the materials allow and show you the result on a proof. Thread can look slightly different from printed colours, so we flag anything you should know before production.
Can I see a proof before you make my order?
Yes. Once your logo is prepared we can send a visual showing the position and size on the garment for you to approve before anything is embroidered or printed.
Ready to get your logo stitched?
Send us your logo file, the garments you have in mind and the quantity. You can request a quote, call 07825 818684 or message us on WhatsApp.
